Creative Brunch:
The Power of Storytelling in Marketing

Dubai Media City, invites you to get your creative hat on and join this free intimate session curated especially for creatives, content creators, marketers, technologists & strategists to learn about:

• • The Basics: Core elements & phases of storytelling to make your messaging standout
• • The Psychology of Stories: Why stories stick and persuade
• • Transmedia Storytelling: Designing a cohesive story experience across all platforms
• • Creativity vs Branding: Different roles of storytelling
• • Mechanisms behind integrating storytelling in video ads
• • Unforgettable regional case studies of effective storytelling in marketing
• • Magic techniques of storytelling in content marketing